The IVR Clinic with Allison Smith

The 15 Commandments of IVR

Commandment #13: “Be Clear on Your Company’s Vision/Image – And Be Able to Explain That to Me”

This is an aspect of writing an IVR which many people don’t even think about – when I pose the question of what “image” they’re trying to convey to companies who hire me to voice their systems, the question is usually met with silence or an overwhelming sense of “That’s a great question!” To have a strong picture of what your company *is*; to know exactly the image you’re looking to project; and to consider how to translate … Continued

The IVR Clinic with Allison Smith

The 15 Commandments of IVR

Commandment #12: “Read The Copy Out Loud”
I can almost *feel* the resistance to this concept – the latest installment in my 15-part-series: “The 15 Commandments of IVR”: Commandment #12: “Read The Copy Out Loud”.

You’ve written your IVR script. You’ve silently read it over and over – you may even have mouthed it or murmured it at your desk a few times. It’s been run past others on your team – it may even have made it through your legal department, if necessary. All good checks and balances. You’re missing one crucial aspect of … Continued