Introducing our New Company Logo!

Leslie December 23rd, 2008

One of the goals of the marketing department is to improve and increase Digium’s brand awareness. Guiding principles we’ve kept in mind as we’ve thought about our brands are the need to focus on a few and then to promote them consistently over time.

We know that some people are confused about our two major brands: Digium and Asterisk. Our old logo combined Digium (the company) and Asterisk (the project). However, we’ve been evolving and expanding our product lines, and we need to transition to a new company logo that will support those new product lines.

Also, we’re best known for Asterisk, but many people don’t know that Asterisk is a Digium sponsored project. Digium’s company goals are to sell business phone systems and to be the sponsor and maintainer of Asterisk and the community. Therefore, it makes sense for us to promote Digium as our number one brand while maintaining awareness of Asterisk.

Starting today, we’re rolling out a new branding program that includes the company logo you see here. The Asterisk logo and the bubble logo will not change and we will begin to retire the Digium|Asterisk logo.

When you visit our website, come to our booth at trade shows, see boxes of our products or work with our resellers, you’ll likely notice our new look. We’re excited about the changes and hope that you agree that it presents a more current, unified view of our company.

9 Responses to “Introducing our New Company Logo!”

  1. # pbxwareon 24 Dec 2008 at 8:25 am

    Shall every Digium distributor/reseller change the logo for Digium on his site? :-)

  2. # Eric Atkinson 24 Dec 2008 at 9:56 am

    I’m digging the new logo!

  3. # Leslieon 24 Dec 2008 at 10:36 am

    We are currently finalizing guidelines on how to use the new logos and we will want all Digium partners including distributors and resellers to update the logos. We plan to send out a communication with complete details to all partners the first of the year. So stay tuned!

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  5. # karlaon 13 Jan 2009 at 6:19 am

    How can I get the new logo in vetorial formats like .ai ( adobe ilustrator) or tiff format? We’d like to use the logo in our visit cards
    Thanks,

    KARLA

  6. # Leslieon 14 Jan 2009 at 9:17 am

    Our new logos will be available to Digium distributors, resellers, and integrators and can be accessed from our channel portal by Friday, January 23rd. If you have additional questions or specific needs, please contact channelmarketing@digium.com.

  7. # Simonon 22 Jan 2009 at 7:29 pm

    We have updated our site.

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  9. # Mattyon 03 Sep 2009 at 1:16 pm

    I like the new logo because of the typography. I especially like the shape of the g within the logos design.

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