One of the goals of the marketing department is to improve and increase Digium’s brand awareness. Guiding principles we’ve kept in mind as we’ve thought about our brands are the need to focus on a few and then to promote them consistently over time.
We know that some people are confused about our two major brands: Digium and Asterisk. Our old logo combined Digium (the company) and Asterisk (the project). However, we’ve been evolving and expanding our product lines, and we need to transition to a new company logo that will support those new product lines.
Also, we’re best known … Continued